diji(tm) operates as a clearing house for best practices, critical-path insights, and a "hype filter" in service to the digital incentive ecosystem. By participating in various industry groups, conducting in-depth research, and creating reporting, intelligence gathering, and communications tools, diji(tm) provides clear guidance for the best way to execute digital incentive programs.

Literally dozens of industry associations are debating technological and economic architectures that will provide the delivery backbone for these new kinds of promotions. The current, global economic realities make it extremely difficult for brands, retailers, and even the program enablers themselves to keep up with the rate of change that is occurring.

Services provided to facilitate greater success in digital incentive programs include:

• Custom research, analysis, and project/initiative based consulting
• The periodic publication of the diji(tm) Journal
  
• "Insider" network insight, communication tools, research, webinars, technology reviews, and more (available soon)

To contact diji(tm) directly, send a note to "info" (at) "diji.us", or click here.

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diji(tm) was founded by industry veteran Laird Garner in response to the rapid advance of digital incentive programs, and the disconnection with best practices often occurring when implemented. Laird's personal blog can be found here: www.lairdgarner.com