NFC phones to play key role in multi-channel retailing - The Retail Bulletin

An emerging mobile phone technology called near field communication (NFC) will play a key role in enabling retailers to create a single view of their customers across multiple channels, according to a research report published today.

Consumers with NFC-enabled phones will be able to simply touch their phone in store to a 'smart' poster or product label containing an RFID chip to sign up for a loyalty programme, collect a money-off coupon, update their Facebook status or go online to read a product's customer ratings and reviews or place an online order.

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