diji(tm) Delivers Mobile Shopping Revolution to Coupon Professionals

For immediate release:

Olathe, KS - diji(tm)-Digital Incentives Journal International (www.diji.us) announced today that diji(tm) founder Laird Garner has been invited to speak at the Annual Industry Coupon Conference being held at the Venetian in Las Vegas, April 27-29, 2010. The conference includes leading professionals from top brands and retailers, and was developed under the leadership of the Association of Coupon Professionals (ACP), Food Marketing Institute (FMI), Grocery Manufacturers of America (GMA), GS1 US, Promotion Marketing Association (PMA), and Coupon Information Corporation (CIC).

"It is always a privilege to be involved with the best minds in the business at this annual event," Mr. Garner stated. "The coupon industry experienced unprecedented growth last year. Coupled with the rapid changes occurring in mobile and digital technologies, this year's event will be a nexus of strategic insight."

Mr. Garner's presentation, "The Mobile Shopping Revolution", focuses on rapidly emerging technologies and business models remaking the promotional incentives landscape.

"'Revolution' is an overused term, but I do not know how else to describe the impact of ordinary consumers bringing multiple, competitive shopping options with them--as they pass through a retailer's front door," Mr. Garner continued. "The one who promotes effectively, closest to the purchase decision, just might win out every time. And you simply don't get any closer than that intimately personal mobile device that consumers are carrying with them, everywhere they go."

More information on the conference and diji(tm) is available at www.diji.us.

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diji(tm) operates as a clearing house for best practices, critical-path insights, and a "hype filter" in service to the digital incentive ecosystem. By participating in various industry groups, conducting in-depth research, and creating reporting, intelligence gathering, and communications tools, diji(tm) provides clear guidance for the best way to execute digital incentive programs.