Apple "rejects" location-based mobile advertising

Apple is warning iPhone developers that applications built with features based on user location must provide "beneficial information," adding it will reject apps that incorporate location to deliver targeted advertising.

...all the more interesting in light of Apple's January acquisition of mobile advertising network Quattro Wireless...

...Google product SVP Jonathan Rosenberg forecasting that location-based services will more deeply integrate with mobile advertising and commerce services in the "not too distant future."

...Rosenberg touted the possibilities of location-based ads and commerce: "In mobile we are seeing that when phone numbers and coupons are offered people are much more likely to click on the mobile ad.

Read more from Fierce: http://www.fiercemobilecontent.com/story/apple-vows-reject-location-apps-geared-mobile-advertising/2010-02-05?utm_medium=nl&utm_source=internal#ixzz0egSpWDYg