Don't let old models keep you away from new, digital consumers

For all of the stat's and predictions geeks, there is a lot more information in this Research Brief and at PricwaterhouseCoopers.

Suffice it to say that the rate of change in media being driven by digital services is still big news.

"... the digital pace of change has proven to be even quicker than anticipated with consumers embracing new media... and digital downloads at often-unexpected speeds..."

When people are given a choice between more control or less control over their media consumption, they always opt for more control. Even if it means a little less quality, a little less "flash" and polish. This should not be surprising.

A few more key points from the article:

• Multi-function, mobile devices will continue to dominate growth rates - 96+ million Americans will be mobile Internet subscribers by 2014.
• Consumers will expect all forms of media to embed the interactivity of the Internet.
• Local relevance, flexible use, and personalization will drive consumer willingness to pay for content.

All of these taken together should motivate companies to re-evaluate, test, and deploy new business models, immediately, to stay ahead of these rapidly changing consumer expectations.