U.S. Bank diving into mobile offers, aisle level LBS, and NFC

Executives from U.S. Bank opened the kimono yesterday at SourceMedia's 4th Annual Mobile Banking and Emerging Applications Summit, laying out the bank's mobile roadmap in great detail.

On the agenda for the rest of 2010 are mobile P2P payments, facilitated by a deal with CashEdge; mobile RDC in partnership with Firethorn; a mobile rewards program called FlexPerks mobile that will send offers to consumers via their mobile device; Micro-SD based payments, and a mobile shopping concierge that will used location-based information to send specific coupons to a customer based on where the customer is in a specific retail store, according to Dominic Venturo, chief innovation officer for U.S. Bank's retail payments group.

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Comments

[Scott Middleton]

Hi Laird,

Thanks for pointing me to this article through linkedin.

They’ve mentioned some LBS services capable of sending a coupon for toothpaste when the customer is in a grocery store. I’m weary of how well a feature like this will work with current handsets because it is currently quite difficult get the sort of pinpoint location they would need. Nevertheless, this is certainly a step forward for different forms of mobile advertising.

What are your thoughts? Do you know of any more details?

Cheers,
Scott