Augme and Inmar join forces, using ONiX

More: http://www.marketwatch.com/story/augme-technologies-collaborates-with-inmar-to-launch-innovative-mobile-promotions-for-new-cross-retail-consumer-brand-marketing-opportunities-2010-07-28?reflink=MW_news_stmp

"Augme, whose AD LIFE(TM) mobile marketing platform is used by some of the nation's largest brands and consumer packaged goods (CPG) companies, and Inmar, the nation's largest clearinghouse for digital couponing and retail incentive programs, have joined forces to develop a brand-oriented end-to-end solution that delivers purchase-incentive programs and drives multiple purchases by consumers, in a wide variety of retail locations. The collaboration will produce the first "live" offer to run on Inmar's ONiX digital incentive network."